GERMANY: After years of collaborating with Prof. Dr. Hanns Hatt of Ruhr University Bochum, Symrise has demonstrated that odors can be “switched off” using certain aromatic substances. Symrise employs this principle of odor modulation in its Neofresh technology platform, which combats bad odors of all types. For example, Symrise has developed a fragrance that blocks the molecule trimethylamine, which gives off an unpleasant fishy smell, in a targeted manner. In order to further expand the Neof...